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Simon Brooke - freelance writer - Jean-Paul Ricard

I have over 15 years experience in freelance journalism writing for The Times, The Financial Times, The Sunday Times, The Daily Telegraph, The Daily Mail, Marketing magazine, Ernst & Young's Masterclass magazine and British Airways Business Life magazine amongst others on subjects ranging from business and management to marketing, education, the environment, travel, the luxury industry, the Internet and commercial and residential property.

I have written a variety of business profiles including Sir Terence Conran, Lord Harris of Peckham, the founder of Carpetright and Nick Wheeler of Charles Tyrwhitt shirts.

Amongst the business subjects I have reported on are diversity issues in recruitment amongst the professions, the increasing liabilities faced by non-executive directors, business process and HR outsourcing, attempts by companies and organisations to rebrand themselves, efforts by companies to improve staff 'buy-in' and loyalty, the growth of the crisis PR sector, the use of company incentives and reward schemes and changes in the short let office market.